(Erie, PA) October 23, 2023, Truck-Lite, a leader in advanced lighting and harness solutions for commercial transportation, unveiled its refreshed truck-lite.com website, greatly enhancing the experience for users and streamlining data and e-commerce options for online shoppers. Enhancements include visual and technical improvements, with offerings organized around industry segments and application specific listings.
Elevating the Design and User Experience The revitalized website showcases Truck-Lite’s updated brand design, telling the Truck-Lite story of its commitment to excellence and passion for the trucking industry, as well as presenting its products in an intuitive manner. The Truck-Lite marketing team considered the diverse user base of the website and created an enhanced, streamlined experience for all types of users -- customers, job seekers, and industry leaders.
Enhancing the Product Offerings by Market Segment Truck-Lite has proudly served many segments within the transportation industry since 1955. The updated website bundles lighting solutions specific to each segment. OEs can identify leading product options for their equipment, and fleets can get an understanding of lighting that will suit them, along with an optimized distributor search which will assist them in locating those products.
Additionally, the new Truck-Lite.com now offers product listings specific to different vehicle applications, simplifying the process for customers. By utilizing FMVSS Regulations to identify legally required lighting, Truck-Lite offers not only the best product to customers but ensures that it is legal and compliant with the latest regulations.
Improving Product Offerings and Data Truck-Lite places great importance on continuous improvement and growth, recognizing the crucial role of organized data for enhanced customer experience. While the previous website improvements laid the groundwork for the future, there remain further tasks to be accomplished with product information pages, product search capabilities, and data integration. Added website functionality and data organization is coming in the fourth quarter of 2024, allowing for customers to select the correct part number more easily for their application(s).
Truck-Lite is also migrating all product data to the OptiCat Network, the aftermarket industry validation and distribution service, and will utilize the PIES standards of data formatting going forward. This new data hub will allow us to better support our website, our distributors’ websites, and our customers online.
With the unveiling of the updated website, Truck-Lite continues to demonstrate that it moves at the speed of light. By embracing these optimizations, Truck-Lite is pushing boundaries in the industry in the way that information is presented and shared.
About Truck-Lite Truck-Lite Co., LLC, a Clarience Technologies company, is a global technology leader focused on forward and safety lighting, wiring harnesses, turn signals and safety accessories for the medium- and heavy-duty truck, trailer, off-road and commercial vehicle industries. The company is headquartered in Erie, PA, with additional U.S. facilities in Coudersport, McElhattan and Wellsboro, PA and international facilities in Harlow, England and Puebla, Mexico. www.truck-lite.com
About Clarience Technologies Clarience Technologies focuses on developing vehicle and fleet management technology innovations for the commercial vehicle, passenger car, recreational off-road machine and pleasure craft markets. Through our data and insights, we improve fleet management, streamline supply chain management and enhance safety on and off the road. Since our Truck-Lite brand introduced the first sealed marker light in 1955, our companies have unveiled a steady stream of innovations that have turned customers into long-term partners. Today, Clarience Technologies is a global company known for its quality and dedication to sustainability – and to providing the technologies that keep our world moving forward. Learn more at www.clariencetechnologies.com.